Customer introduction
In the Southeast Asian coffee market, Indonesia plays a pivotal role.
As the Western “third wave of coffee aesthetics” swept Indonesia, many young people became professional baristas through overseas studies and returned to open boutique coffee shops.
Under this trend, more and more local Indonesian entrepreneurs have begun to realize the importance of creating a national coffee brand that meets local characteristics. Among them, the first coffee brand unicorn, Kopi Kenangan, was born.
It is reported that Kopi Kenangan was founded in 2017 by Edward Tirtanata, James Prananto and Cynthia Chaerunnisa to fill the gap between the high-priced coffee provided by international coffee chains in the Indonesian market and the many street instant coffees.
Consumers can conveniently order coffee through the mobile app and choose to have it delivered to their home or pick it up at stores in various places. This new online and offline retail model has been warmly welcomed by consumers. Kopi Kenangan’s App has also become the most downloaded and highest-rated coffee App in Indonesia.
Today, Kopi Kenangan has opened more than 1,000 stores, has more than 5,000 employees, and is rapidly expanding to other Southeast Asian countries.
Digital training for thousands of stores
For the coffee industry, training is a crucial link. It is not only necessary to ensure that everyone’s coffee meets the standards through training, but also to ensure that every customer can enjoy standard, high-quality and considerate services.
However, for Kopi Kenangan, which has thousands of stores, it is difficult to unify the training and empowerment of coffee knowledge, roasting and grinding skills, modulation technology, customer service and other contents through traditional offline training, especially when some stores are distributed on islands, making training more challenging.
The application of Dlearning online training platform solves the problems faced by Kopi Kenangan. Employees no longer need to gather in a specific city for centralized training, but can conduct training and learning anytime and anywhere through online methods.
This not only ensures the uniformity and efficiency of training, but also helps Kopi Kenangan save a lot of training costs and provides a flexible and efficient learning path for employees in thousands of stores.
During the interview, we learned that Indonesian employees generally love learning and check in on the Dlearning online training platform every day. At the same time, the [Learning Map] and [Exam] functions provided by the platform have also been widely praised by employees.
Through digital training empowerment, Kopi Kenangan ensures the product quality and service standards of each store, which is also a strong support behind the brand’s rapid expansion in Southeast Asia.
Finally, in response to Kopi Kenangan’s needs, including training for external suppliers, training incentives and management of instructors, and actual training scenarios such as the annual barista competition, the apprenticeship system, talent identification and efficiency improvement, external personnel training, and new product capabilities such as AI teaching, AI question setting, and AI quizzes were demonstrated. These new capabilities have won high recognition from customers and also established the direction of in-depth cooperation for future product co-creation.
Whether it is coffee or training, it is a carefully polished experience. It is Kopi Kenangan’s dedication and innovation that make their story more exciting. Dlearning’s digital training method not only improves Kopi Kenangan’s training efficiency, but also strengthens the brand’s competitiveness in the Southeast Asian market, providing a dual guarantee of quality and service for the story behind every cup of coffee.